HOW WE CREATE VALUE FOR THE WORLD
Philanthropy Community Product Customer Service Advertising shopping experience

SHOWING UP FOR PEOPLE

First and foremost, we want to give back and pay it forward. We donate XX,XXX t-shirts per year to the following organizations.
- Homeless clothing
- Homeless vet tiny homes
- Natural disaster relief
- Teachers wish lists
We’re always expanding our philanthropy, either by matching donations, running charitable promotions, and getting involved with some of our customers’ favorite causes. Have an initiative you’re passionate about? Let us know. We’d love to support you.

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Building Community

Nothing makes us happier than seeing you looking and feeling good in True Classic. That’s why we started our Insiders Club—to give the floor to our ride-or-die True Classic wearers so they could share their transformation stories. Seeing their newfound confidence from wearing our clothes is unbeatable (it might be the very best part of our job).  We center customer feedback in every decision we make. Whether you love a product or think it could be better, we’re listening. We read every review, comment, and email, and take it back to our design team to implement. After all, True Classic is your brand as much as it’s our brand.Insiders club We center customer feedback in every decision we make. Whether you love a product or think it could be better, we’re listening. We read every review, comment, and email, and take it back to our design team to implement. After all, True Classic is your brand as much as it’s our brand.

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THOUGHTFUL ProductS

We know better than anyone that clothes are more than just clothes. What you wear has the ability to change how you feel about yourself, and how you feel about yourself impacts what you think you can achieve. That’s why we obsess over every detail of our products—from tailoring the fit so it flatters every guy’s body to sourcing the most premium easy-care fabrics that will still look sharp wear after wear. We want you to look good and feel good all the time, with minimal effort. After all, you have plenty of other things to spend your time and energy on, so don’t worry—we got this.Fit - Made for your bodyFeel - ComfortablePrice - Fair Value Style - Evergreen & Timeless

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TOP TIER Customer Service

It’s simple: we live by the belief that every interaction we have with someone is an opportunity to make their day better. It sounds small, but it’s one of the ways we’re always striving to make a difference. When things go wrong, we listen, we problem solve, and we take action. And when things go right, we celebrate. In short, we want all our customers to feel heard—through the good experiences and the tougher ones—and we’re always working on getting better.

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HUMOROUS Advertising

We take the same approach in our advertising as we do with everything: we want to make it a little more fun than it has to be. That means we educate about our brand and products with funny and feel-good ads that entertain versus just sell. We know our products speak for themselves, so we want our marketing to make you laugh, make you feel seen, or teach you something new.

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VALUE SHOPPING

Shopping for new clothes can feel like a chore, and we want to fix that. We make it fun and easy to shop with us by rewarding customers for their business, and by creating an exciting gamified experience on our site, app, and brick-and-mortar stores.Bundle builder: add more to save moreGift giving: get a little something on us the more you purchase

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