True Classic Thread True Classic Thread


Creating with intention & making a difference.

Story 1

How it started

We started with a cause that hit home, literally. Our Co-Founder and CEO, Ryan, has deep family ties to the military with parents and grandparents that served in WWII, Vietnam, the Gulf War, and more. Partnering with the Tiny House Project was just the start of a personal and professional passion to bring awareness to the ever rising homelessness issue within the veteran community. Since then, they've been able to expand their donations to other homeless shelters, schools & local communities in need.

We've Donated
500,000+ Shirts

...And counting. We’re about direct action. T-shirts are the number three most requested item in homeless shelters + donation facilities, so we donate monthly to communities in need.

  • 2018
  • 2019
  • 2020-21
  • 2022
  • 2022
  • 2022
  • 2023

True Classic

Our Founder Ryan has the idea for the first True Classic t-shirt, setting out on a mission to help the everyday guy look good and feel good in a t-shirt that finally fits right at an accessible price.


True Classic

Nick and Matt join as partners and True Classic launches its first crew neck t-shirt in six colors.


True Classic

From our first hire to hitting our first $100 million mark in just two years - profitable and bootstrapped - it was a year of firsts in many ways. But it would be just a few of many more milestone moments to come.


True Classic

They asked, we listened. Bringing our perfect fitting t-shirts to the rest of the world was a natural next step.


True Classic

From Activewear to men’s bottoms, 2022 was the year we brought our same dedication to fit and feel to everything else men need to get dressed.


True Classic

Meeting our community in real life has been the best part of the journey, with 5 brick-and-mortar locations where guys can feel the True Classic Difference for themselves.



From give-back initiatives to helping a whole new wave of people (we’re looking at you women) look good and feel good, there’s more value to add to the world and we’re just getting started.

Meet the Founders

"Our goal with this company has always revolved around over-indexing on the value we give our customers and communities. Value can come in the form of best in class customer service, entertaining ads that make you laugh, products that are intentionally designed to help you look better and donating shirts at scale to help communities in need."

Ryan Bartlett | Co-Founder & CEO

"When we started True Classic, we set out to create the best men’s essential products for every guy out there, while also making an impact in our community. I am happy to say we have made good on that promise and giving back to our community is a pillar of our everyday mission."

Nick Ventura | Co-Founder

"I’m proud of our work with several organizations that get much-needed clothing in the hands of homeless veterans. As we scale and our donations increase, it is very rewarding to see True Classic’s social impact."

Matthew Winnick | Co-Founder

Looking to Partner?

We are passionate about connecting with organizations, people, and communities who are like-minded and looking to make a difference in their communities. Contact us with inquiries, requests, and or recommendations. We can’t wait to connect.

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