The True Classic Difference

Benefits 10% Off Welcome Discount, No exclusions. When new members sign up, they automatically get 10% off the same order as their membership purchase. 10% Off Store Credit on Every Order. Earn store credit to apply to future purchases. Insiders Only access and sales. Join the private Insiders Club Facebook group. Be the first to know about our best offers and new products. Then $12/year billed annually. $12 billed up front for 12 months. Free Standard Shipping on every order. Enjoy free standard shipping on every order, no minimum purchase required. Cancel anytime. You can log in or contact us to modify or cancel your membership.	Insiders	Non-Members
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OUR MISSION:

HELP PEOPLE LOOK

GOOD AND FEEL GOOD

2019

First t-shirts launched (crews in 6 colors!)

2021

First 1M customers looking good & feeling good

2022

True Classic goes global (192 countries!)

2022

First retail locations

2024

Adding more value to the world with giveback initiatives & new products. We're just getting started.

LOOK GOOD. FEEL GOOD

IT'S WHY WE DO WHAT WE DO.

WE SHOW UP FOR HUMANS

Our story starts in 2019 with a t-shirt in six colors and a belief that we can be more than just another apparel brand. We reached one million customers just two years later, but we’ve always been more proud of the shirts we don’t sell - the millions of tees we’ve given away as part of our community initiatives.

GIVING BACK IS IN OUR DNA

Whether it’s sending supplies to cities after natural disasters, replacing people’s wardrobes after their house burnt down, helping teachers get supplies for their students, or putting clothing on the backs of the homeless, we’re here to help and wield our resources for good. In 2024 we launched the GiveBack Pack, donating fresh shirts to a new cause each month with every pack sold.

BEST FIT

Our wardrobe is designed to be the perfect fit for every body. With shirts that are snug around the arms and chest but loose in the torso, pants that lift guys’ assets and don’t sag, and activewear that’s made to move, it’s no wonder that 81% of customers say they feel more confident wearing True Classic.

BEST FEEL

How do we make guys everywhere comfortable (and comfortable everywhere)? We start with premium materials that offer superior softness and movement. Add the right amount of stretch where needed and we like to think we’ve cracked the code on comfort.
 

BEST PRICE

Since day one, we haven’t budged on offering premium apparel at a fraction of the cost of other brands. From bundles that help customers save even more to complete looks at one low price point, we are redefining what it means to deliver value.
 