Transparent Pricing

Your dollars pay for better clothes, not higher unfair markup.

Price Comparison for Zip Hoode & Joggers Set

$59.99
Total Costs
Fair Markup
$216.00
Total Costs
Unfair Markup
Other Premium Brands

*Traditional retail pricing reflects typical wholesale and unfair markups (often 2x at wholesale and 2x at retail)

Why True Classic?

3 Problems We're Solving for Our Customers

Comfort

Comfort

Problem: Stiff, scratchy fabrics.

Solution: Styles that are soft, stretchy, and incredibly comfortable.

Premium Fabrics

Premium Fabrics

Problem: Unforgiving, restrictive, and overpriced.

Solution: Fabrics that make you feel confident, comfortable, and completely yourself.

Value

Value

Problem: Premium brands overcharging.

Solution: Get more for the same price and quality as other premium brands.