Transparent Pricing

Your dollars pay for better clothes, not higher unfair markup.

Price Comparison for Classic Crew 6-Pack

$109.99
Total Costs
Fair Markup
$336.00
Total Costs
Unfair Markup
Other Premium Brands

*Traditional retail pricing reflects typical wholesale and unfair markups (often 2x at wholesale and 2x at retail)

Departments

Men's

Short Sleeves

Short Sleeves

Long Sleeves

Long Sleeves

Bottoms

Bottoms

Outerwear

Outerwear

Dress Shirts

Dress Shirts

Boxers & More

Boxers & More

Tall

Tall

Why True Classic?

3 Problems We're Solving for Our Customers

Fit

Fit

Problem: Baggy, unflattering fit.

Solution: Fits that sharpen your look and boost your confidence.

Comfort

Comfort

Problem: Stiff, scratchy fabrics.

Solution: Fabrics that are soft, stretchy, and incredibly comfortable.

Value

Value

Problem: Premium brands overcharging.

Solution: Get more for the same price and quality as other premium brands.
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