Compare in different sizes:

SAVE UP TO 60% OFF

Shop discounted items as packs, clearance or sale.

TOP DEALS

  • True ClassicTry 1 of Everything Pack
    52% OFF
    6-Pack
    Regular price SE 3 250 kr Discounted price SE 1 550 kr
  • True ClassicCrew Neck Wardrobe 12-Pack
    58% OFF
    12-Pack
    Regular price SE 5 450 kr Discounted price SE 2 300 kr
  • True ClassicPolos & Crews 9-Pack
    51% OFF
    9-Pack
    Regular price SE 4 100 kr Discounted price SE 2 000 kr
    Pack Savings, compared to buying individually at full price.
  • True ClassicStaple Short Sleeve V-Neck 6-Pack
    44% OFF
    6-Pack
    Regular price SE 2 750 kr Discounted price SE 1 550 kr
    Pack Savings, compared to buying individually at full price.
  • True ClassicHeather Crew 9-Pack
    51% OFF
    9-Pack
    Regular price SE 4 100 kr Discounted price SE 2 000 kr
    Pack Savings, compared to buying individually at full price.
  • True ClassicCore Color Long Sleeve Henley 6-Pack
    38% OFF
    6-Pack
    Regular price SE 3 200 kr Discounted price SE 2 000 kr
  • True ClassicWinter Staples Gifting 7-Pack
    60% OFF
    7-Pack
    Regular price SE 3 850 kr Discounted price SE 1 550 kr
  • True ClassicDate Night 4-Pack
    55% OFF
    4-Pack
    Regular price SE 2 450 kr Discounted price SE 1 100 kr
  • True ClassicMonochrome Puffer Jacket 2-Pack
    28% OFF
    2-Pack
    Regular price SE 2 150 kr Discounted price SE 1 550 kr
  • True ClassicBlack and Gray Sweater Fleece Jacket 2-Pack
    38% OFF
    2-Pack
    Regular price SE 2 000 kr Discounted price SE 1 250 kr
    Pack Savings, compared to buying individually at full price.

ALL-TIME BEST SELLERS

46 items

Build your Custom CrewsCrews Pack

As low as 192 kr/shirt

Build Pack
True ClassicThe Staple 6-Pack
44% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
4XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 2 750 kr Discounted price SE 1 550 kr
Pack Savings, compared to buying individually at full price.
Only SE 258 kr per item
True ClassicEssential Crew T-Shirt 9-Pack
51% OFF
9-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 4 100 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 222 kr per item
True ClassicModel in mix colors tee shirt
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicTrial Crew Neck 2-Pack
NEW!
33% OFF
2-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 904 kr Discounted price SE 603 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicThe Classic 3-Pack
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicSummit Crew Neck 6-Pack
44% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 2 750 kr Discounted price SE 1 550 kr
Pack Savings, compared to buying individually at full price.
Only SE 258 kr per item
True ClassicAll Black Crew 3-Pack
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
4XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicEssential Crew 3-Pack
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicSpring Rotation V-Neck 12-Pack
58% OFF
12-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.5 out of 5 stars 7,571 Reviews
Regular price SE 5 450 kr Discounted price SE 2 300 kr
Pack Savings, compared to buying individually at full price.
Only SE 192 kr per item
True ClassicStaple Short Sleeve V-Neck 6-Pack
44% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.5 out of 5 stars 7,571 Reviews
Regular price SE 2 750 kr Discounted price SE 1 550 kr
Pack Savings, compared to buying individually at full price.
Only SE 258 kr per item
True ClassicAll Black Crew 6-Pack
44% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
4XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 2 750 kr Discounted price SE 1 550 kr
Pack Savings, compared to buying individually at full price.
Only SE 258 kr per item
True ClassicAll White Crew-Neck 3-Pack
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
4XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicHeather Staple Crew 6-Pack
44% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 2 750 kr Discounted price SE 1 550 kr
Only SE 258 kr per item
True ClassicStandard 3-Pack
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicAll White 6-Pack
44% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
4XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 2 750 kr Discounted price SE 1 550 kr
Pack Savings, compared to buying individually at full price.
Only SE 258 kr per item
True ClassicHeather Crew 9-Pack
51% OFF
9-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 4 100 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 222 kr per item
True ClassicDark Tones V-Neck T-Shirt 3-Pack
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.5 out of 5 stars 7,571 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicStandard Crew 6-Pack
44% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 2 750 kr Discounted price SE 1 550 kr
Pack Savings, compared to buying individually at full price.
Only SE 258 kr per item
True ClassicAll Black Crew 9-Pack
51% OFF
9-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 4 100 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 222 kr per item
True ClassicSprinter Active Crew 6-Pack
NEW!
38% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 3,962 Reviews
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 333 kr per item
True ClassicMVP Active Polo 6-Pack
NEW!
33% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.2 out of 5 stars 36 Reviews
Regular price SE 3 200 kr Discounted price SE 2 150 kr
Pack Savings, compared to buying individually at full price.
Only SE 358 kr per item
True ClassicAll Black Active Crew 3-Pack
22% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 1,404 Reviews
Regular price SE 1 600 kr Discounted price SE 1 250 kr
Pack Savings, compared to buying individually at full price.
Only SE 417 kr per item
True ClassicAll White V-Neck 3-Pack
35% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.5 out of 5 stars 7,571 Reviews
Regular price SE 1 400 kr Discounted price SE 905 kr
Pack Savings, compared to buying individually at full price.
Only SE 302 kr per item
True ClassicEssential Active Crew 9-Pack
52% OFF
9-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 3,962 Reviews
Regular price SE 4 750 kr Discounted price SE 2 300 kr
Only SE 256 kr per item
True ClassicEssential Polo 9-Pack
48% OFF
9-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.3 out of 5 stars 6,564 Reviews
Regular price SE 4 100 kr Discounted price SE 2 150 kr
Pack Savings, compared to buying individually at full price.
Only SE 239 kr per item
True ClassicAll White Crew 9-Pack
51% OFF
9-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,698 Reviews
Regular price SE 4 100 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 222 kr per item
True ClassicActive Joggers Staple 3-Pack
20% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 1,404 Reviews
Regular price SE 2 300 kr Discounted price SE 1 850 kr
Pack Savings, compared to buying individually at full price.
Only SE 617 kr per item
True ClassicAll Black Active Crew 6-Pack
38% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 1,404 Reviews
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 333 kr per item
True ClassicActive Hoodie Essential 3-Pack
41% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.7 out of 5 stars 539 Reviews
Regular price SE 1 850 kr Discounted price SE 1 100 kr
Pack Savings, compared to buying individually at full price.
Only SE 367 kr per item
True ClassicCore Color Long Sleeve Henley 6-Pack
38% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.5 out of 5 stars 1,963 Reviews
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Only SE 333 kr per item
True ClassicFundamental Active Crew 3-Pack
22% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 3,962 Reviews
Regular price SE 1 600 kr Discounted price SE 1 250 kr
Pack Savings, compared to buying individually at full price.
Only SE 417 kr per item
True ClassicDark Tones Long Sleeve Henley 3-Pack
22% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.5 out of 5 stars 1,963 Reviews
Regular price SE 1 600 kr Discounted price SE 1 250 kr
Pack Savings, compared to buying individually at full price.
Only SE 417 kr per item
True ClassicBootcamp Active 4-Pack
42% OFF
4-Pack

Select Tops Size:

Select Jogger Size:

Rated 4.7 out of 5 stars 23 Reviews
Regular price SE 2 650 kr Discounted price SE 1 550 kr
Only SE 388 kr per item
True ClassicCool Tones Variety 9-Pack
55% OFF
9-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 3.7 out of 5 stars 10 Reviews
Regular price SE 4 400 kr Discounted price SE 2 000 kr
Only SE 222 kr per item
True ClassicEssential Henley 3-Pack
22% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 1,963 Reviews
Regular price SE 1 600 kr Discounted price SE 1 250 kr
Pack Savings, compared to buying individually at full price.
Only SE 417 kr per item
True ClassicFundamental Active Crew 6-Pack
38% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 3,962 Reviews
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Only SE 333 kr per item
True ClassicActive Blues 5-Pack
52% OFF
5-Pack

Select Tops Size:

Select Jogger Size:

Rated 4.6 out of 5 stars 25 Reviews
Regular price SE 3 250 kr Discounted price SE 1 550 kr
Only SE 310 kr per item
True ClassicWaffle LS Crew 5-Pack
30% OFF
5-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 309 Reviews
Regular price SE 3 050 kr Discounted price SE 2 150 kr
Pack Savings, compared to buying individually at full price.
Only SE 430 kr per item
True ClassicCool Tones Long Sleeve Active Crew 6-Pack
41% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 757 Reviews
Regular price SE 3 650 kr Discounted price SE 2 150 kr
Only SE 358 kr per item
True ClassicVariety Active Long Sleeve Crew 6-Pack
41% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 757 Reviews
Regular price SE 3 650 kr Discounted price SE 2 150 kr
Pack Savings, compared to buying individually at full price.
Only SE 358 kr per item
True ClassicEssential Hooded Puffer 3-Pack
33% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 22 Reviews
Regular price SE 3 200 kr Discounted price SE 2 150 kr
Pack Savings, compared to buying individually at full price.
Only SE 717 kr per item
True ClassicEssential Puffer Jacket 3-Pack
38% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 63 Reviews
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 667 kr per item
True ClassicEssential Active Long Sleeve Crew 6-Pack
41% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 757 Reviews
Regular price SE 3 650 kr Discounted price SE 2 150 kr
Only SE 358 kr per item
True ClassicHenley & LS Crew 6-Pack
38% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 333 kr per item
True ClassicAll Navy Long Sleeve Crew 6-Pack
38% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 4,260 Reviews
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 333 kr per item
True ClassicClassic Puffer Jacket 3-Pack
38% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 63 Reviews
Regular price SE 3 200 kr Discounted price SE 2 000 kr
Pack Savings, compared to buying individually at full price.
Only SE 667 kr per item

FAQ

Every guy looks great in classic crew necks. They flatter the arms, chest, and back. And if you pick the right shirt, it’ll last you a lifetime. Try our crews with pockets or without them. Also available in long sleeve crews.

All of our classic, slim fit crew neck tees are fitted and sized to flatter your body — no matter what shape or size. That’s because we know the difference between an ok shirt and a great shirt — it’s all in how a shirt sits on your arms and shoulders. Plus, we put a lot of work into making sure our shirts won’t shrink and your back won’t itch (our shirts are tagless). Our cotton crew neck t shirt are perfectly balanced with polyester for a slim fitted crew.

Keep it simple with the essential white crew or black crew neck shirt. You can purchase crew 3 packs of the basics or our staple 6 pack of crews, so your wardrobe has a foundation to build on.

Select Size: