HOW IT STARTED

  • 2018
  • 2019
  • 2020-21
  • 2022
  • 2022
  • 2022
  • 2023
2018

Ryan has the big idea

Our Founder Ryan has the idea for the first True Classic t-shirt, setting out on a mission to help the everyday guy look good and feel good in a t-shirt that finally fits right at an accessible price.

2019

True Classic launches its first tee

Nick and Matt join as partners and True Classic launches its first crew neck t-shirt in six colors.

2020-21

Our t-shirts take off

From our first hire to hitting our first $100 million mark in just two years - profitable and bootstrapped - it was a year of firsts in many ways. But it would be just a few of many more milestone moments to come.

2022

True Classic goes global in 192 countries

They asked, we listened. Bringing our perfect fitting t-shirts to the rest of the world was a natural next step.

2022

And expands to new categories

From Activewear to men’s bottoms, 2022 was the year we brought our same dedication to fit and feel to everything else men need to get dressed.

2022

Our doors open in 5 retail stores (and counting)

Meeting our community in real life has been the best part of the journey, with 5 brick-and-mortar locations where guys can feel the True Classic Difference for themselves.

2023

And we’re just getting started...

From give-back initiatives to helping a whole new wave of people (we’re looking at you women) look good and feel good, there’s more value to add to the world and we’re just getting started.

Meet the Founders