BLACK FRIDAY SALE

70% OFF SITEWIDE

SORT BY BEST SELLERS
15 items
True ClassicClassic Long Sleeve Henley 3-Pack in gray shades, crew necklines. True ClassicMan in Black Long Sleeve Henley with medium-wash jeans.
True ClassicMan in Black Long Sleeve Henley, jeans, sneakers, smiling.
True ClassicMale model in dark-gray Classic Henley 3-Pack shirt, relaxed pose.
True ClassicCarbon Classic Long Sleeve Henley with three-button placket
33% OFF

Classic Long Sleeve Henley 3-Pack

SE 1 617,00 kr SE 1 079,00 kr
Only SE 359,66 kr per item
True ClassicThree pairs of Indigo & Gray Straight Comfort Jeans 3-Pack in dark indigo, charcoal gray, and light gray colors displayed against a white background. True ClassicA man wearing Indigo & Gray Straight Comfort Jeans 3-Pack in a dark indigo color paired with black shoes, showcasing a classic straight fit and comfortable style for men's basics.
True ClassicMan wearing Indigo & Gray Straight Comfort Jeans 3-Pack in indigo color, shown from the back with a white shirt and black shoes, highlighting the straight fit and comfortable style.
True ClassicMan wearing Indigo & Gray Straight Comfort Jeans 3-Pack in indigo color paired with black shoes and a white shirt, showcasing a straight fit and casual style.
True ClassicClose-up view of dark indigo denim fabric showing detailed stitching on the back pocket of the Indigo & Gray Straight Comfort Jeans 3-Pack men's basics.
29% OFF

Indigo & Gray Straight Comfort Jeans 3-Pack

SE 2 817,00 kr SE 1 999,00 kr
Only SE 666,33 kr per item
True ClassicSlim Indigo & Black Comfort Stretch Jeans, side-by-side with five-pocket design. True ClassicSlim Indigo & Black Comfort Stretch Jeans 2-Pack with black sneakers.
True ClassicWearing Black Wash Slim Comfort Stretch Jeans mid-stride, showing classic stitching.
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Slim Comfort Stretch Jeans with black sneakers, white shirt peeking.
15% OFF

Slim Indigo & Black Comfort Stretch Jeans 2-Pack

SE 1 878,00 kr SE 1 599,00 kr
Only SE 799,50 kr per item
True ClassicBlack Active Polo 2.0 worn by smiling man, showcasing classic fit. True ClassicBlack Active Polo 2.0 with short sleeves and a fold-over collar.
True ClassicMan wearing All Black Active Polo 2-Pack, showcasing performance features.
True ClassicMan models Black Active Polo 2.0 with beige trousers and black sneakers.
True ClassicBlack Active Polo 2.0 back view, paired with light-beige pants.

Black Active Polo 2.0

Available in 11 colors
SE 539,00 kr
True ClassicMan wearing White Active Polo 2.0, smiling, hands clasped. True ClassicWhite Active Polo 2.0: plain white, short-sleeve with classic collar and placket.
True ClassicMan wearing All White Active Polo 2-Pack, highlighting sweat-wicking, UV protection, odor control.
True ClassicMan wearing White Active Polo, black pants, and black sneakers.
True ClassicMan wearing White Active Polo, shown from the back.

White Active Polo 2.0

Available in 11 colors
SE 539,00 kr
True ClassicMan in Navy Active Polo 2.0 with khaki pants. True ClassicNavy Active Polo 2.0 in a classic deep navy color, featuring a clean design with short sleeves and a traditional collar, ideal for men's basics and versatile everyday wear.
True ClassicNavy Active Polo 2.0 on man with beige pants.
True ClassicNavy Active Polo 2.0 showcasing performance features and fit.
True ClassicMan in Navy Active Polo 2.0, short-sleeved, with light beige trousers.

Navy Active Polo 2.0

Available in 11 colors
SE 539,00 kr
True ClassicBlack Boxer Briefs 12-Pack arranged in a pyramid layout. True ClassicBlack Boxer Briefs 12-Pack showcasing form-fitting design and supportive 3D pouch.
True ClassicBlack Boxer Brief showcasing no-itch tag, 3D pouch, and soft stretch fabric.
True ClassicBlack Boxer Briefs 12-Pack featuring a modern fit and supportive design.
True ClassicBlack Boxer Briefs 12-Pack: back view, fitted, with supportive waistband.
61% OFF

Black Boxer Briefs 12-Pack

SE 4 068,00 kr SE 1 599,00 kr
Only SE 133,25 kr per item
True ClassicHeather Cocoa Active Polo 2.0 worn by man against light background. True ClassicHeather Cocoa Active Polo 2.0, gray-brown, short-sleeve, classic collar, three-button placket.
True ClassicHeather Cocoa Active Polo 2.0 from back, showcasing its classic fit.
True ClassicHeather Cocoa Active Polo 2.0 with jogger pants and sneakers.
True ClassicHeather Cocoa Active Polo 2.0 with three-button placket and folded collar.

Heather Cocoa Active Polo 2.0

Available in 11 colors
SE 539,00 kr
True ClassicClassic Long Sleeve Henley 3-Pack in white, gray, and navy. True ClassicTrue Classic Men’s Long Sleeve Henley - Soft Cotton Blend, Classic 3-Button Style.
True ClassicTrue Classic Men’s Long Sleeve Henley, soft cotton blend, classic 3-button style.
True ClassicHeather Gray Classic Long Sleeve Henley worn by man, studio setting.
True ClassicMan wearing Heather Gray Classic Long Sleeve Henley, blue jeans, black sneakers.
33% OFF

Classic Long Sleeve Henley 3-Pack

SE 1 617,00 kr SE 1 079,00 kr
Only SE 359,66 kr per item
True ClassicThree pairs of jeans in black, blue, and gray on a light gray background True ClassicPerson wearing black jeans on a white background
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicPerson wearing dark blue jeans and white sneakers on a plain background
True ClassicMan wearing Indigo Wash Straight Comfort Stretch Jeans, dark shirt, and white sneakers.
29% OFF

Straight Comfort Stretch Jeans 3-Pack

SE 2 817,00 kr SE 1 999,00 kr
Only SE 666,33 kr per item
True ClassicTwo pairs of jeans, one black and one blue, on a light gray background. True ClassicPerson wearing black jeans on a white background
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Straight Comfort Stretch Jeans modeled with white shirt and sneakers.
True ClassicPerson wearing dark blue jeans and white sneakers on a light gray background
15% OFF

Straight Comfort Stretch Jeans 2-Pack

SE 1 878,00 kr SE 1 599,00 kr
Only SE 799,50 kr per item
True ClassicTwo pairs of jeans, one dark blue and one gray, on a light gray background. True ClassicPerson wearing dark blue jeans and white sneakers on a light gray background
True ClassicIndigo Wash Straight Comfort Stretch Jeans with five pockets and classic stitching.
True ClassicMan wearing Indigo Wash Straight Comfort Stretch Jeans, dark shirt, and white sneakers.
True ClassicPerson wearing indigo jeans and white sneakers on a light gray background
15% OFF

Straight Comfort Stretch Jeans 2-Pack

SE 1 878,00 kr SE 1 599,00 kr
Only SE 799,50 kr per item
True ClassicTwo pairs of black jeans on a light gray background True ClassicBlack Wash Straight Comfort Stretch Jeans with black sneakers.
True ClassicMan demonstrating stretch of Black Wash Straight Comfort Stretch Jeans.
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Straight Comfort Stretch Jeans modeled with white shirt and sneakers.
15% OFF

Black & Gray Wash Straight Comfort Stretch Jeans 2-Pack

SE 1 878,00 kr SE 1 599,00 kr
Only SE 799,50 kr per item

FAQ

Every guy looks great in classic crew necks. They flatter the arms, chest, and back. And if you pick the right shirt, it’ll last you a lifetime. Try our crews with pockets or without them. Also available in long sleeve crews.

All of our classic, slim fit crew neck tees are fitted and sized to flatter your body — no matter what shape or size. That’s because we know the difference between an ok shirt and a great shirt — it’s all in how a shirt sits on your arms and shoulders. Plus, we put a lot of work into making sure our shirts won’t shrink and your back won’t itch (our shirts are tagless). Our cotton crew neck t shirt are perfectly balanced with polyester for a slim fitted crew.

Keep it simple with the essential white crew or black crew neck shirt. You can purchase crew 3 packs of the basics or our staple 6 pack of crews, so your wardrobe has a foundation to build on.
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