OUR MISSION:
HELP PEOPLE LOOK
GOOD AND FEEL GOOD
LOOK GOOD. FEEL GOOD
IT'S WHY WE DO WHAT WE DO.
WE SHOW UP FOR HUMANS
Our story starts in 2019 with a t-shirt in six colors and a belief that we can be more than just another apparel brand. We reached one million customers just two years later, but we’ve always been more proud of the shirts we don’t sell - the millions of tees we’ve given away as part of our community initiatives.
GIVING BACK IS IN OUR DNA
Whether it’s sending supplies to cities after natural disasters, replacing people’s wardrobes after their house burnt down, helping teachers get supplies for their students, or putting clothing on the backs of the homeless, we’re here to help and wield our resources for good. In 2024 we launched the GiveBack Pack, donating fresh shirts to a new cause each month with every pack sold.
BEST FIT
Our wardrobe is designed to be the perfect fit for every body. With shirts that are snug around the arms and chest but loose in the torso, pants that lift guys’ assets and don’t sag, and activewear that’s made to move, it’s no wonder that 81% of customers say they feel more confident wearing True Classic.
BEST FEEL
How do we make guys everywhere comfortable (and comfortable everywhere)? We start with premium materials that offer superior softness and movement. Add the right amount of stretch where needed and we like to think we’ve cracked the code on comfort.
BEST PRICE
Since day one, we haven’t budged on offering premium apparel at a fraction of the cost of other brands. From bundles that help customers save even more to complete looks at one low price point, we are redefining what it means to deliver value.
WE WANT TO HEAR FROM YOU
HELP US MAKE A DIFFERENCE
We're passionate about connecting with like-minded organizations, people, and communities.
To get in touch about giveback opportunities, contact us at [email protected]
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