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SAVE UP TO 60% OFF

Shop discounted items as packs, clearance or sale.

TOP DEALS

  • True ClassicTry 1 of Everything Pack
    53% OFF
    6-Pack
    Regular price CH CHF 258.00 Discounted price CH CHF 120.00
  • True ClassicCrew Neck Wardrobe 12-Pack
    58% OFF
    12-Pack
    Regular price CH CHF 432.00 Discounted price CH CHF 180.00
  • True ClassicPolos & Crews 9-Pack
    52% OFF
    9-Pack
    Regular price CH CHF 324.00 Discounted price CH CHF 156.00
    Pack Savings, compared to buying individually at full price.
  • True ClassicHeather Crews T-Shirt 9-Pack
    52% OFF
    9-Pack
    Regular price CH CHF 324.00 Discounted price CH CHF 156.00
    Pack Savings, compared to buying individually at full price.
  • True ClassicStaple Short Sleeve V-Neck 6-Pack
    44% OFF
    6-Pack
    Regular price CH CHF 216.00 Discounted price CH CHF 120.00
    Pack Savings, compared to buying individually at full price.
  • True ClassicCore Color Long Sleeve Henley 6-Pack
    38% OFF
    6-Pack
    Regular price CH CHF 252.00 Discounted price CH CHF 156.00
  • True ClassicWinter Staples Gifting 7-Pack
    61% OFF
    7-Pack
    Regular price CH CHF 306.00 Discounted price CH CHF 120.00
  • True ClassicDate Night 4-Pack
    56% OFF
    4-Pack
    Regular price CH CHF 192.00 Discounted price CH CHF 83.90
  • True ClassicMonochrome Puffer Jacket 2-Pack
    29% OFF
    2-Pack
    Regular price CH CHF 168.00 Discounted price CH CHF 120.00
  • True ClassicBlack and Gray Sweater Fleece Jacket 2-Pack
    39% OFF
    2-Pack
    Regular price CH CHF 156.00 Discounted price CH CHF 95.90
    Pack Savings, compared to buying individually at full price.

ALL-TIME BEST SELLERS

58 items

Build your Custom CrewsCrews Pack

As low as CHF 15.00/shirt

Build Pack
True ClassicVariety Active Long Sleeve Crew 6-Pack
42% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 749 Reviews
Regular price CH CHF 288.00 Discounted price CH CHF 168.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 28.00 per item
True ClassicCool Tones Long Sleeve Active Crew 6-Pack
42% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 749 Reviews
Regular price CH CHF 288.00 Discounted price CH CHF 168.00
Only CH CHF 28.00 per item
True ClassicClassic Puffer Jacket 3-Pack
38% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 62 Reviews
Regular price CH CHF 252.00 Discounted price CH CHF 156.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 52.00 per item
True ClassicEssential Puffer Jacket 3-Pack
38% OFF
3-Pack

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S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 62 Reviews
Regular price CH CHF 252.00 Discounted price CH CHF 156.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 52.00 per item
True ClassicHenley & LS Crew 6-Pack
38% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Regular price CH CHF 252.00 Discounted price CH CHF 156.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 26.00 per item
True ClassicEssential Hooded Puffer 3-Pack
33% OFF
3-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 22 Reviews
Regular price CH CHF 252.00 Discounted price CH CHF 168.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 56.00 per item
True ClassicEssential Active Long Sleeve Crew 6-Pack
42% OFF
6-Pack

Select Size:

S
M
L
XL
2XL
Rated 4.6 out of 5 stars 749 Reviews
Regular price CH CHF 288.00 Discounted price CH CHF 168.00
Only CH CHF 28.00 per item

FAQ

Every guy looks great in classic crew necks. They flatter the arms, chest, and back. And if you pick the right shirt, it’ll last you a lifetime. Try our crews with pockets or without them. Also available in long sleeve crews.

All of our classic, slim fit crew neck tees are fitted and sized to flatter your body — no matter what shape or size. That’s because we know the difference between an ok shirt and a great shirt — it’s all in how a shirt sits on your arms and shoulders. Plus, we put a lot of work into making sure our shirts won’t shrink and your back won’t itch (our shirts are tagless). Our cotton crew neck t shirt are perfectly balanced with polyester for a slim fitted crew.

Keep it simple with the essential white crew or black crew neck shirt. You can purchase crew 3 packs of the basics or our staple 6 pack of crews, so your wardrobe has a foundation to build on.

Select Size: