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SAVE UP TO 60% OFF

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TOP DEALS

  • True ClassicTry 1 of Everything Pack
    54% OFF
    6-Pack
    Regular price CH CHF 256.00 Discounted price CH CHF 119.00
  • True ClassicCrew Neck Wardrobe 12-Pack
    58% OFF
    12-Pack
    Regular price CH CHF 428.00 Discounted price CH CHF 179.00
  • True ClassicPolos & Crews 9-Pack
    52% OFF
    9-Pack
    Regular price CH CHF 321.00 Discounted price CH CHF 155.00
    Pack Savings, compared to buying individually at full price.
  • True ClassicStaple Short Sleeve V-Neck 6-Pack
    44% OFF
    6-Pack
    Regular price CH CHF 214.00 Discounted price CH CHF 119.00
    Pack Savings, compared to buying individually at full price.
  • True ClassicHeather Crew 9-Pack
    52% OFF
    9-Pack
    Regular price CH CHF 321.00 Discounted price CH CHF 155.00
    Pack Savings, compared to buying individually at full price.
  • True ClassicCore Color Long Sleeve Henley 6-Pack
    38% OFF
    6-Pack
    Regular price CH CHF 250.00 Discounted price CH CHF 155.00
  • True ClassicWinter Staples Gifting 7-Pack
    61% OFF
    7-Pack
    Regular price CH CHF 303.00 Discounted price CH CHF 119.00
  • True ClassicDate Night 4-Pack
    56% OFF
    4-Pack
    Regular price CH CHF 190.00 Discounted price CH CHF 83.90
  • True ClassicMonochrome Puffer Jacket 2-Pack
    29% OFF
    2-Pack
    Regular price CH CHF 167.00 Discounted price CH CHF 119.00
  • True ClassicBlack and Gray Sweater Fleece Jacket 2-Pack
    38% OFF
    2-Pack
    Regular price CH CHF 155.00 Discounted price CH CHF 95.90
    Pack Savings, compared to buying individually at full price.

ALL-TIME BEST SELLERS

15 items

Build your Custom CrewsCrews Pack

As low as CHF 14.92/shirt

Build Pack
True ClassicThe Staple 6-Pack
44% OFF
6-Pack

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M
L
XL
2XL
3XL
4XL
Rated 4.5 out of 5 stars 48,655 Reviews
Regular price CH CHF 214.00 Discounted price CH CHF 119.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 19.83 per item
True ClassicEssential Crew T-Shirt 9-Pack
52% OFF
9-Pack

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M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,655 Reviews
Regular price CH CHF 321.00 Discounted price CH CHF 155.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 17.22 per item
True ClassicModel in mix colors tee shirt
33% OFF
3-Pack

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M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,655 Reviews
Regular price CH CHF 107.00 Discounted price CH CHF 71.90
Pack Savings, compared to buying individually at full price.
Only CH CHF 23.96 per item
True ClassicThe Classic 3-Pack
33% OFF
3-Pack

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M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,655 Reviews
Regular price CH CHF 107.00 Discounted price CH CHF 71.90
Pack Savings, compared to buying individually at full price.
Only CH CHF 23.96 per item
True ClassicEssential Crew 3-Pack
33% OFF
3-Pack

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S
M
L
XL
2XL
3XL
Rated 4.5 out of 5 stars 48,655 Reviews
Regular price CH CHF 107.00 Discounted price CH CHF 71.90
Pack Savings, compared to buying individually at full price.
Only CH CHF 23.96 per item
True ClassicStaple Short Sleeve V-Neck 6-Pack
44% OFF
6-Pack

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M
L
XL
2XL
Rated 4.5 out of 5 stars 7,565 Reviews
Regular price CH CHF 214.00 Discounted price CH CHF 119.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 19.83 per item
True ClassicSpring Rotation V-Neck 12-Pack
58% OFF
12-Pack

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M
L
XL
2XL
Rated 4.5 out of 5 stars 7,565 Reviews
Regular price CH CHF 428.00 Discounted price CH CHF 179.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 14.91 per item
True Classic7" Neutral Comfort Chino Shorts 3-Pack
20% OFF
3-Pack

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30
31
32
33
34
36
38
40
42
Rated 4.7 out of 5 stars 82 Reviews
Regular price CH CHF 179.00 Discounted price CH CHF 143.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 47.66 per item
True ClassicDark Tones V-Neck T-Shirt 3-Pack
33% OFF
3-Pack

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M
L
XL
2XL
Rated 4.5 out of 5 stars 7,565 Reviews
Regular price CH CHF 107.00 Discounted price CH CHF 71.90
Pack Savings, compared to buying individually at full price.
Only CH CHF 23.96 per item
True ClassicEssential Active Crew 9-Pack
52% OFF
9-Pack

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M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 3,961 Reviews
Regular price CH CHF 375.00 Discounted price CH CHF 179.00
Only CH CHF 19.88 per item
True ClassicFundamental Active Crew 3-Pack
23% OFF
3-Pack

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M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 3,961 Reviews
Regular price CH CHF 125.00 Discounted price CH CHF 95.90
Pack Savings, compared to buying individually at full price.
Only CH CHF 31.96 per item
True ClassicEssential Polo 9-Pack
48% OFF
9-Pack

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XL
2XL
3XL
Rated 4.3 out of 5 stars 6,556 Reviews
Regular price CH CHF 321.00 Discounted price CH CHF 167.00
Pack Savings, compared to buying individually at full price.
Only CH CHF 18.55 per item
True ClassicActive Blues 5-Pack
54% OFF
5-Pack

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Rated 4.6 out of 5 stars 25 Reviews
Regular price CH CHF 256.00 Discounted price CH CHF 119.00
Only CH CHF 23.80 per item
True ClassicFundamental Active Crew 6-Pack
38% OFF
6-Pack

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S
M
L
XL
2XL
3XL
Rated 4.6 out of 5 stars 3,961 Reviews
Regular price CH CHF 250.00 Discounted price CH CHF 155.00
Only CH CHF 25.83 per item

FAQ

Every guy looks great in classic crew necks. They flatter the arms, chest, and back. And if you pick the right shirt, it’ll last you a lifetime. Try our crews with pockets or without them. Also available in long sleeve crews.

All of our classic, slim fit crew neck tees are fitted and sized to flatter your body — no matter what shape or size. That’s because we know the difference between an ok shirt and a great shirt — it’s all in how a shirt sits on your arms and shoulders. Plus, we put a lot of work into making sure our shirts won’t shrink and your back won’t itch (our shirts are tagless). Our cotton crew neck t shirt are perfectly balanced with polyester for a slim fitted crew.

Keep it simple with the essential white crew or black crew neck shirt. You can purchase crew 3 packs of the basics or our staple 6 pack of crews, so your wardrobe has a foundation to build on.

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