Philanthropy
First and foremost, we want to give back and pay it forward. We donate XX,XXX t-shirts per year to the following organizations.Homeless clothingHomeless vet tiny homesNatural disaster relief Teachers wish lists
Community
In our Insiders Club private Facebook group, we give the floor to our biggest fans to share their transformation stories. It is so gratifying for us to see their newfound confidence from wearing our tees and more.
Product
We are obsessed with fit, optimizing it for the most flattering cut from our t-shirts to our jackets and everything in between. The same rigor we apply to our t-shirt is applied to all items in our collection. Fit - Made for your body Feel - Comfortable Price - value pricing Style - evergreen timeless styles
Customer Service
We go above and beyond for every customer with the intention of delivering a best-in-class, Ritz Carlton-level experience.
Advertising
We educate about our brand and products with funny and feel-good ads that entertain versus sell.
shopping experience
We make it fun and easy to shop with us by rewarding customers for their business, creating an exciting gamified experience on our site, app, and in stores. Bundle builder to drive more value Giving gifts with the more you purchase
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