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Classic Jersey
The fabric that started it all—Classic Jersey is our famous jersey blend that has the softness and breathability of cotton with the resiliency and longevity of poly. It’s what gives our shirts the perfect fit and feel, even after countless wears and washes.
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super soft
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Comfortable
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IS 5.000 kr
IS 6.650 kr -
IS 5.000 kr
This easy blend is the best of both worlds—comfortable and durable, no compromises.
“Excellent business casual pants. Very comfortable and stylish”
Reviewing: Slim Fit Indigo Comfort Jeans
We made Classic Jersey because we wanted the ultimate everyday fabric.
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Active Jersey
Active Jersey is our performance fabric, and it’s built to keep up: it’s sweat-wicking, quick-drying, odor-busting, and it has built-in sun protection.
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Anti-Microbial
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lightweight
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4-way stretch
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breathable
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IS 5.850 kr
Active Jersey is a tough, rinse-and-repeat fabric that’s designed to move in, sweat in, and stay strong wash after wash.
“Quality Material and fit like a glove on the body”
Reviewing: Reviewing: Active Crew Neck T-Shirt
We made Active Jersey because we wanted a tech-based performance fabric for our active tees.
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flex comfort
Flex Comfort is built for unrestricted movement. It has all the performance benefits of Active Jersey—it wicks away moisture, helps eliminate odor, and protects you from the sun—just with a little extra stretch.
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Quick Dry
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upf
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midweight
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64% OFFRegular priceIS 27.500 krDiscounted price IS 10.000 krOnly IS 3.333 kr per itemThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
IS 7.500 kr -
IS 9.150 kr
58% OFFRegular priceIS 10.000 krDiscounted price IS 4.200 krThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
This easy-care blend is designed to be resilient: it resists losing shape, so it’ll keep the same perfect fit and feel.
“I love them! And they move with me”
Reviewing: Reviewing: Active Joggers
We made Flex Comfort because we wanted a super stretchy performance fabric for our active and athleisure wear.
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Warm Fleece
Our classic best-of-both-worlds cotton blend, woven into a super cozy fleece with the perfect warmth and weight. You’ll never want to take it off.
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super soft
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Comfortable
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warm
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Warm Fleece feels like your favorite old school fleece: no muss, no fuss, just all-day comfort.
“Amazing hoodies, perfect quality and washes well”
Reviewing: Reviewing: Fleece French Terry Zip Hoodie
We made Warm Fleece because we wanted the coziest hoodies and sweats known to man.
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Comfort Denim
“Denim” and “light and breathable” usually don’t fit in the same sentence—unless you’re describing our Comfort Denim. This super-soft, 4-way stretch fabric truly lives up to its name: these jeans are so comfortable, you could sleep in them.
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Super Soft
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Comfortable
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4-Way Stretch
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IS 11.700 kr
We gave this denim a little TLC—it’s softer and more lightweight than your traditional jeans.
“Excellent business casual pants. Very comfortableand stylish”
Reviewing: Reviewing: Slim Fit Comfort Jeans
We made Comfort Denim so you’d finally have a pair of jeans that were comfier than your sweatpants. (but still looked sharp enough for Casual Friday
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Casual Knit
Casual Knit is our business casual fabric that actually feels casual—and still looks like it means business. It’s super stretchy and breathable, keeping you comfortable from 9 straight through to 5.
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Super Soft
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Comfortable
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4-Way Stretch
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IS 8.350 kr
33% OFFRegular priceIS 25.000 krDiscounted price IS 16.700 krOnly IS 5.567 kr per item -
53% OFFRegular priceIS 30.000 krDiscounted price IS 14.200 krOnly IS 4.733 kr per itemThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
50% OFFRegular priceIS 8.350 krDiscounted price IS 4.200 krThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
This fabric is as easy to wear as it is to care for—but if you want to go above and beyond, dry flat.
“Ready For Work And Play”
Reviewing: Reviewing: Khaki Slim Comfort Knit Chino Pant
We made Casual Knit because we wanted to dress sharp but feel relaxed.
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Authentic Jeans
Everything you love about your tried-and-true jeans—but better. This structured denim fabric has just a hint of stretch for easy movement, but looks and feels just like classic denim.
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Structured
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Stretch
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durable
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IS 11.700 kr
These jeans are almost 100% cotton, so they’re durable and will only get better over time.
“Softest Jeans Ever!!!!”
Reviewing: Reviewing: Indigo Authentic Stretch Jeans
We made Authentic Jeans because what could be more Classic than a pair of perfect-fit jeans?
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Dynamic Twill
Dynamic Twill is what you wear when you’ve got a board meeting at 9:00 and a round of golf at 10:00. It’s structured, but it’s also stretchy, sweat-wicking, wrinkle-resistant, and water-resistant.
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Stretch
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durable
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Moisture Wicking
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69% OFFRegular priceIS 32.500 krDiscounted price IS 10.000 krOnly IS 3.333 kr per itemThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
Sold OutIS 11.700 kr -
61% OFFRegular priceIS 10.900 krDiscounted price IS 4.200 krThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
This is one of our most durable fabrics, and it looks as sharp after a full day of wear as it did the moment you first put it on.
“Easiest BuyIn My Life”
Reviewing: Reviewing: Khaki Straight Twill Chino Pant
We made Dynamic Twill because we wanted the ultimate work-hard-play-hard fabric.
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Soft Modal
Our softest softest softest fabric, with just enough added stretch for the perfect body-hugging fit. As a bonus, it’s ultra breathable and lightweight—and it’s one of our most sustainable fabrics.
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ultra Soft
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Comfortable
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Stretch
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47% OFFRegular priceIS 12.500 krDiscounted price IS 6.650 krOnly IS 2.217 kr per item
We reserve Soft Modal exclusively for our underwear: it stays super soft and resists shrinkage no matter how many times you wash it.
“Threw All My Other Underwear In The Garbage”
Reviewing: Reviewing: Black Boxer Brief
We made Soft Modal because we thought you deserved better underwear.
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Comfort Waffle
This fabric isn’t your old-school thermal weave—it’s soft, super breathable, and temperature regulating, so it keeps you comfortable season after season.
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ultra Soft
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comfort
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warm
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67% OFFRegular priceIS 22.500 krDiscounted price IS 7.500 krOnly IS 2.500 kr per itemThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
55% OFFRegular priceIS 7.500 krDiscounted price IS 3.350 krThis item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
The waffle texture of this fabric helps retain warmth and wick moisture, and the fabric content doubles down on the comfort factor.
“Amazing Hoodie!!! Best Customer Service!!!”
Reviewing: Reviewing: Black Waffle Hoodie
We made Comfort Waffle because we wanted our flattering, perfect-fit tee in a cozy, familiar texture.