BLACK FRIDAY SALE

70% OFF SITEWIDE

SORT BY BEST SELLERS
31 items
True ClassicWhite Classic V-Neck 3-Pack arranged overlapping. True ClassicMan wearing White Classic V-Neck 3-Pack, jeans; relaxed pose.
True ClassicMan in White Classic V-Neck T-Shirt and blue jeans.
True ClassicMan wearing White Classic V-Neck T-Shirt from 3-Pack, back view.
True ClassicMan wearing White Classic V-Neck T-Shirt against plain background.
33% OFF

White Classic V-Neck 3-Pack

IL 440.00 NIS IL 295.00 NIS
Only IL 98.33 NIS per item
True ClassicCore Long Sleeve Crew Neck T-Shirt 3-Pack displayed in black, white, and dark gray. True ClassicMan wearing Core Long Sleeve Crew Neck T-Shirt in black, paired with jeans.
True ClassicWhite Classic Long Sleeve Crew Neck 10-Pack modeled by man, showcasing fit and features.
True ClassicMan wearing Core Long Sleeve Crew Neck T-Shirt in white with blue jeans.
True ClassicMan in Core Long Sleeve Crew Neck T-Shirt, back view.
25% OFF

Core Long Sleeve Crew Neck T-Shirt 3-Pack

IL 500.00 NIS IL 375.00 NIS
Only IL 125.00 NIS per item
True ClassicAll Black Active Crew Neck 3-Pack on light gray background. True ClassicMan modeling Black Active Crew Neck Tee with grey shorts, smiling.
True ClassicMan wearing black athletic T-shirt and shorts, showcasing Navy & Black Active Crew 2-Pack features.
True ClassicYoung man wearing Black Active Crew Neck Tee, gray shorts, and white shoes.
True ClassicBlack Active Crew Neck Tee on man, showing back and side profile.
25% OFF

All Black Active Crew Neck 3-Pack

IL 500.00 NIS IL 375.00 NIS
Only IL 125.00 NIS per item
True ClassicClassic Long Sleeve Henley 3-Pack in gray shades, crew necklines. True ClassicMan in Black Long Sleeve Henley with medium-wash jeans.
True ClassicMan in Black Long Sleeve Henley, jeans, sneakers, smiling.
True ClassicMale model in dark-gray Classic Henley 3-Pack shirt, relaxed pose.
True ClassicCarbon Classic Long Sleeve Henley with three-button placket
26% OFF

Classic Long Sleeve Henley 3-Pack

IL 565.00 NIS IL 420.00 NIS
Only IL 140.00 NIS per item
True ClassicActive Joggers Staple 3-Pack with elastic waistband and ribbed cuffs. True ClassicBlack Active Joggers with white drawcord and white sneakers.
True ClassicMan wearing Black Active Joggers.
True ClassicDark Heather Navy Active Joggers with elastic waistband and side pockets.
True ClassicMan in Dark Heather Navy Active Joggers, white t-shirt, and sneakers.
33% OFF

Active Joggers Staple 3-Pack

IL 625.00 NIS IL 420.00 NIS
Only IL 140.00 NIS per item
True ClassicAll Black Active Joggers 3-Pack with drawstrings and side pockets. True ClassicBlack Active Joggers with white drawcord and white sneakers.
True ClassicBlack & Dark Heather Navy Active Jogger 2-Pack with stretch and zip pocket.
True ClassicMan wearing Black Active Joggers.
True ClassicMan wearing Black Active Joggers with elastic waistband and back pocket.
33% OFF

All Black Active Joggers 3-Pack

IL 625.00 NIS IL 420.00 NIS
Only IL 140.00 NIS per item
True ClassicThree pairs of Indigo & Gray Straight Comfort Jeans 3-Pack in dark indigo, charcoal gray, and light gray colors displayed against a white background. True ClassicA man wearing Indigo & Gray Straight Comfort Jeans 3-Pack in a dark indigo color paired with black shoes, showcasing a classic straight fit and comfortable style for men's basics.
True ClassicMan wearing Indigo & Gray Straight Comfort Jeans 3-Pack in indigo color, shown from the back with a white shirt and black shoes, highlighting the straight fit and comfortable style.
True ClassicMan wearing Indigo & Gray Straight Comfort Jeans 3-Pack in indigo color paired with black shoes and a white shirt, showcasing a straight fit and casual style.
True ClassicClose-up view of dark indigo denim fabric showing detailed stitching on the back pocket of the Indigo & Gray Straight Comfort Jeans 3-Pack men's basics.
33% OFF

Indigo & Gray Straight Comfort Jeans 3-Pack

IL 1,000.00 NIS IL 670.00 NIS
Only IL 223.33 NIS per item
True ClassicWhite Classic V-Neck 6-Pack arranged in a fanned display. True ClassicWhite Classic V-Neck 6-Pack worn by model against neutral background.
True ClassicMale model in White Classic V-Neck 6-Pack T-shirt.
True ClassicBack view of White Classic V-Neck T-Shirt on model.
True ClassicWhite Classic V-Neck 6-Pack, soft fabric with gentle folds.
43% OFF

White Classic V-Neck 6-Pack

IL 875.00 NIS IL 500.00 NIS
Only IL 83.33 NIS per item
True ClassicSlim Indigo & Black Comfort Stretch Jeans, side-by-side with five-pocket design. True ClassicSlim Indigo & Black Comfort Stretch Jeans 2-Pack with black sneakers.
True ClassicWearing Black Wash Slim Comfort Stretch Jeans mid-stride, showing classic stitching.
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Slim Comfort Stretch Jeans with black sneakers, white shirt peeking.
13% OFF

Slim Indigo & Black Comfort Stretch Jeans 2-Pack

IL 670.00 NIS IL 585.00 NIS
Only IL 292.50 NIS per item
True ClassicHoliday Core Variety 6-Pack of plain crew-neck T-shirts, short and long sleeves. True ClassicMan modeling Classic Long Sleeve Crew Neck 3-Pack.
True ClassicMan models Black Friday Classic Crew Flash Deal 9-Pack outfit.
True ClassicHoliday Core Variety 6-Pack featuring a man in gray long-sleeve shirt.
True ClassicMan wearing Classic Crew Neck 6-Pack T-shirt, smiling against plain background.
51% OFF

Core Variety 6-Pack

IL 940.00 NIS IL 460.00 NIS
Only IL 76.66 NIS per item
True ClassicBlack Active Polo 2.0 worn by smiling man, showcasing classic fit. True ClassicBlack Active Polo 2.0 with short sleeves and a fold-over collar.
True ClassicMan wearing All Black Active Polo 2-Pack, showcasing performance features.
True ClassicMan models Black Active Polo 2.0 with beige trousers and black sneakers.
True ClassicBlack Active Polo 2.0 back view, paired with light-beige pants.

Black Active Polo 2.0

Available in 16 colors
IL 190.00 NIS
True ClassicMan wearing White Active Polo 2.0, smiling, hands clasped. True ClassicWhite Active Polo 2.0: plain white, short-sleeve with classic collar and placket.
True ClassicMan wearing All White Active Polo 2-Pack, highlighting sweat-wicking, UV protection, odor control.
True ClassicMan wearing White Active Polo, black pants, and black sneakers.
True ClassicMan wearing White Active Polo, shown from the back.

White Active Polo 2.0

Available in 16 colors
IL 190.00 NIS
True ClassicMan in Navy Active Polo 2.0 with khaki pants. True ClassicNavy Active Polo 2.0 in a classic deep navy color, featuring a clean design with short sleeves and a traditional collar, ideal for men's basics and versatile everyday wear.
True ClassicNavy Active Polo 2.0 on man with beige pants.
True ClassicNavy Active Polo 2.0 showcasing performance features and fit.
True ClassicMan in Navy Active Polo 2.0, short-sleeved, with light beige trousers.

Navy Active Polo 2.0

Available in 16 colors
IL 190.00 NIS
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck. True ClassicLight Heather Gray Classic Long Sleeve Crew Neck on neutral background.
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck and jeans.
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck and blue jeans.
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck shirt.

Light Heather Gray Classic Long Sleeve Crew Neck

Available in 26 colors
IL 170.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicHeather Navy Short Sleeve Active Polo worn by man with nature-themed tattoo. True ClassicTrue Classic Men’s Active Short Sleeve Polo with three-button placket.
True ClassicMan in Heather Navy Short Sleeve Active Polo, showcasing back view.
True ClassicMan in Heather Gray Short Sleeve Active Polo with tattooed forearm visible.
True ClassicHeather Navy Short Sleeve Active Polo on tattooed arm and torso.

Heather Navy Short Sleeve Active Polo

Available in 16 colors
IL 190.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicHeather Cocoa Active Polo 2.0 worn by man against light background. True ClassicHeather Cocoa Active Polo 2.0, gray-brown, short-sleeve, classic collar, three-button placket.
True ClassicHeather Cocoa Active Polo 2.0 from back, showcasing its classic fit.
True ClassicHeather Cocoa Active Polo 2.0 with jogger pants and sneakers.
True ClassicHeather Cocoa Active Polo 2.0 with three-button placket and folded collar.

Heather Cocoa Active Polo 2.0

Available in 16 colors
IL 190.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicCarbon Boxer Briefs 12-Pack, featuring black boxer-briefs with elastic waistbands. True ClassicCarbon Boxer Briefs showcasing snug fit and innovative flyless 3D pouch.
True ClassicMan wearing Carbon Boxer Brief showcasing no-itch tag, breathable stretch, and supportive fly-less pouch.
True ClassicMan wearing Carbon Boxer Brief, showcasing snug fit and mid-thigh length.
True ClassicCarbon Boxer Brief rear view, mid-thigh length, form-fitting, elastic waistband.
60% OFF

Carbon Boxer Briefs 12-Pack

IL 1,250.00 NIS IL 500.00 NIS
Only IL 41.66 NIS per item
This item is FINAL SALE and is not eligible for exchanges or refunds Final Sale
True ClassicYoung man wearing White All Purpose Cap. True ClassicWhite All Purpose Cap with ventilated side panels and curved brim.
True ClassicMan wearing White All Purpose Cap with ventilation perforations.
True ClassicWhite All Purpose Cap on person’s head, adjustable strap visible.
True ClassicWhite All Purpose Cap with ventilated side panels, curved brim.

White All Purpose Cap

Available in 2 colors
IL 84.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicClassic Long Sleeve Henley 3-Pack in white, gray, and navy. True ClassicTrue Classic Men’s Long Sleeve Henley - Soft Cotton Blend, Classic 3-Button Style.
True ClassicTrue Classic Men’s Long Sleeve Henley, soft cotton blend, classic 3-button style.
True ClassicHeather Gray Classic Long Sleeve Henley worn by man, studio setting.
True ClassicMan wearing Heather Gray Classic Long Sleeve Henley, blue jeans, black sneakers.
26% OFF

Classic Long Sleeve Henley 3-Pack

IL 565.00 NIS IL 420.00 NIS
Only IL 140.00 NIS per item
True ClassicCore Sleeve Variety 6-Pack: six crew-neck shirts in black, navy, olive. True ClassicMan in Cool Tones Variety 9-Pack, wearing black crewneck and blue jeans, smiling.
True ClassicStaple Classic Long Sleeve Crew Neck 10-Pack shown on a smiling man.
True ClassicMan models Black Friday Classic Crew Flash Deal 9-Pack outfit.
True ClassicMan wearing Woodland Shades Crew Neck 6-Pack t-shirt.
51% OFF

Core Sleeve Variety 6-Pack

IL 940.00 NIS IL 460.00 NIS
Only IL 76.66 NIS per item
True ClassicEarth Tones Variety 6-Pack: six crew-neck shirts, long and short sleeves. True ClassicMan in Earth Tones Variety 6-Pack: gray shirt, blue jeans.
True ClassicEarth Tones Variety 6-Pack: Man in gray crewneck and blue jeans.
True ClassicEarth Tones Variety 6-Pack: Model in white long-sleeve tee, blue jeans.
True ClassicEarth Tones Variety 6-Pack modeled by man in gray tee.
51% OFF

Earth Tones Variety 6-Pack

IL 940.00 NIS IL 460.00 NIS
Only IL 76.66 NIS per item
True ClassicAll Black Active Crew Neck 6-Pack arranged in overlapping fan style. True ClassicMan modeling Black Active Crew Neck Tee with grey shorts, smiling.
True ClassicMan wearing black athletic T-shirt and shorts, showcasing Navy & Black Active Crew 2-Pack features.
True ClassicYoung man wearing Black Active Crew Neck Tee, gray shorts, and white shoes.
True ClassicBlack Active Crew Neck Tee on man, showing back and side profile.
38% OFF

All Black Active Crew Neck 6-Pack

IL 1,000.00 NIS IL 625.00 NIS
Only IL 104.16 NIS per item
True ClassicAll White Active Crew Neck 6-Pack of plain T-shirts. True ClassicMan in White Active Crew Neck Tee and olive-gray shorts, smiling.
True ClassicMan wearing White Active Crew Neck Tee, highlighting sweat-wicking, stretch, fitted cut, and UV protection.
True ClassicMan wearing White Active Crew Neck Tee, dark gray shorts, and white sneakers.
True ClassicMan in White Active Crew Neck Tee and charcoal shorts, back view.
38% OFF

All White Active Crew Neck 6-Pack

IL 1,000.00 NIS IL 625.00 NIS
Only IL 104.16 NIS per item
True ClassicBlack & Navy Bomber Jacket 2-Pack with brass zippers and orange lining. True ClassicMale model in Black & Carbon Bomber Jacket 2-Pack.
True ClassicMan wearing a dark jacket with a red lining, white shirt, blue jeans, and black shoes on a light gray background
True ClassicBlack & Carbon Bomber Jacket 2-Pack, back view with zip-pocket detail.
True ClassicNavy Bomber Jacket on man, featuring zippered sleeve pocket.
15% OFF

Black & Navy Bomber Jacket 2-Pack

IL 585.00 NIS IL 500.00 NIS
Only IL 250.00 NIS per item
True ClassicThree pairs of jeans in black, blue, and gray on a light gray background True ClassicPerson wearing black jeans on a white background
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicPerson wearing dark blue jeans and white sneakers on a plain background
True ClassicMan wearing Indigo Wash Straight Comfort Stretch Jeans, dark shirt, and white sneakers.
33% OFF

Straight Comfort Stretch Jeans 3-Pack

IL 1,000.00 NIS IL 670.00 NIS
Only IL 223.33 NIS per item
True ClassicTwo pairs of jeans, one black and one blue, on a light gray background. True ClassicPerson wearing black jeans on a white background
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Straight Comfort Stretch Jeans modeled with white shirt and sneakers.
True ClassicPerson wearing dark blue jeans and white sneakers on a light gray background
13% OFF

Straight Comfort Stretch Jeans 2-Pack

IL 670.00 NIS IL 585.00 NIS
Only IL 292.50 NIS per item
True ClassicTwo pairs of jeans, one dark blue and one gray, on a light gray background. True ClassicPerson wearing dark blue jeans and white sneakers on a light gray background
True ClassicIndigo Wash Straight Comfort Stretch Jeans with five pockets and classic stitching.
True ClassicMan wearing Indigo Wash Straight Comfort Stretch Jeans, dark shirt, and white sneakers.
True ClassicPerson wearing indigo jeans and white sneakers on a light gray background
13% OFF

Straight Comfort Stretch Jeans 2-Pack

IL 670.00 NIS IL 585.00 NIS
Only IL 292.50 NIS per item
True ClassicTwo pairs of black jeans on a light gray background True ClassicBlack Wash Straight Comfort Stretch Jeans with black sneakers.
True ClassicMan demonstrating stretch of Black Wash Straight Comfort Stretch Jeans.
True ClassicMan wearing a white t-shirt and black pants on a white background
True ClassicBlack Wash Straight Comfort Stretch Jeans modeled with white shirt and sneakers.
13% OFF

Black & Gray Wash Straight Comfort Stretch Jeans 2-Pack

IL 670.00 NIS IL 585.00 NIS
Only IL 292.50 NIS per item
True ClassicClassic V-Neck 3-Pack T-shirts in black, slate, and olive. True ClassicMan wearing Classic V-Neck T-shirt, smiling, arms relaxed by sides.
True ClassicMan wearing Classic V-Neck T-shirt with jeans and sneakers.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack shirt, smiling.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack tee, jeans, sneakers.
33% OFF

Classic V-Neck 3-Pack

IL 440.00 NIS IL 295.00 NIS
Only IL 98.33 NIS per item
True ClassicSeasonal Classic V-Neck 3-Pack showcasing mint, charcoal, and navy tees. True ClassicMan wearing Seasonal Classic V-Neck 3-Pack T-shirt, smiling.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack T-shirt, black pants, sneakers.
True ClassicMan wearing a dark blue Seasonal Classic V-Neck 3-Pack t-shirt highlighting a no-itch label, ultra soft fabric, roomy torso, and fitted arms and shoulders.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack tee, jeans, sneakers.
33% OFF

Seasonal Classic V-Neck 3-Pack

IL 440.00 NIS IL 295.00 NIS
Only IL 98.33 NIS per item

FAQ

Every guy looks great in classic crew necks. They flatter the arms, chest, and back. And if you pick the right shirt, it’ll last you a lifetime. Try our crews with pockets or without them. Also available in long sleeve crews.

All of our classic, slim fit crew neck tees are fitted and sized to flatter your body — no matter what shape or size. That’s because we know the difference between an ok shirt and a great shirt — it’s all in how a shirt sits on your arms and shoulders. Plus, we put a lot of work into making sure our shirts won’t shrink and your back won’t itch (our shirts are tagless). Our cotton crew neck t shirt are perfectly balanced with polyester for a slim fitted crew.

Keep it simple with the essential white crew or black crew neck shirt. You can purchase crew 3 packs of the basics or our staple 6 pack of crews, so your wardrobe has a foundation to build on.
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