BLACK FRIDAY SALE

70% OFF SITEWIDE

SORT BY BEST SELLERS
39 items
True ClassicThree crew neck t-shirts in a pack, colors black, gray, and white, displayed in a stacked layout. True ClassicMan wearing a black t-shirt against a gray background
True ClassicMan wearing Classic Crews 10-Pack T-shirt, highlighting fit and comfort features.
True ClassicMan wearing a carbon t-shirt against a plain background
True ClassicMan wearing Classic Crew 10-Pack white T-shirt, standing and smiling.
#3 Most Liked
33% OFF

The Essentials Classic Crew Neck 3-Pack

IL 420.00 NIS IL 280.00 NIS
Only IL 93.33 NIS per item
True ClassicModel in mix colors tee shirt True ClassicThe Staple Classic Crew Neck 3-Pack in olive green.
True ClassicMan wearing Classic Crew 3-Pack T-shirt, showcasing fit and comfort features.
True ClassicThe Staple Classic Crew Neck T-Shirt in charcoal.
True ClassicThe Staple Classic Crew Neck 3-Pack: dark-blue crew-neck T-shirt.
#2 Most Liked
43% OFF

The Staple Classic Crew Neck 3-Pack

IL 420.00 NIS IL 240.00 NIS
Only IL 80.00 NIS per item
True ClassicThe Staple Classic Crew Neck 6-Pack T-shirts lineup. True ClassicMan wearing The Staple Classic Crew Neck T-Shirt from 6-Pack, smiling.
True ClassicMan wearing Classic Crew 3-Pack T-shirt, highlighting no-itch label and soft fabric.
True ClassicMan wearing the Staple Classic Crew Neck T-shirt, fitted and gray.
True ClassicMan wearing The Staple Classic Crew Neck 6-Pack navy T-shirt.
#1 Most Liked
43% OFF

The Staple Classic Crew Neck 6-Pack

IL 840.00 NIS IL 480.00 NIS
Only IL 80.00 NIS per item
True ClassicTrue Classic Men’s Short Sleeve Crew Neck T-Shirt 3-Pack, premium everyday wear. True ClassicMan wearing All White Crew 10-Pack T-shirt, smiling.
True ClassicMan wearing All White Crew 10-Pack T-shirt with comfort features labeled.
True ClassicMan in All White Crew 10-Pack T-shirt, back view.
True ClassicAll White Crew 10-Pack T-shirt showcasing neckline and shoulders.
33% OFF

White Classic Crew Neck 3-Pack

IL 420.00 NIS IL 280.00 NIS
Only IL 93.33 NIS per item
True ClassicTrue Classic Men's Short Sleeve Crew Neck T-Shirt 3-Pack displayed side by side. True ClassicYoung man wearing Black and White Crew Neck T-shirt.
True ClassicMan wearing The Staple Classic Crew T-shirt, showcasing fit and softness.
True ClassicBlack and White Crew Neck 10-Pack, back view of black tee and jeans.
True ClassicMan wearing a black t-shirt against a plain background
33% OFF

Black Classic Crew Neck 3-Pack

IL 420.00 NIS IL 280.00 NIS
Only IL 93.33 NIS per item
True ClassicWhite Classic V-Neck 3-Pack arranged overlapping. True ClassicMan wearing White Classic V-Neck 3-Pack, jeans; relaxed pose.
True ClassicMan in White Classic V-Neck T-Shirt and blue jeans.
True ClassicMan wearing White Classic V-Neck T-Shirt from 3-Pack, back view.
True ClassicMan wearing White Classic V-Neck T-Shirt against plain background.
33% OFF

White Classic V-Neck 3-Pack

IL 420.00 NIS IL 280.00 NIS
Only IL 93.33 NIS per item
True ClassicCore Long Sleeve Crew Neck T-Shirt 3-Pack displayed in black, white, and dark gray. True ClassicMan wearing Core Long Sleeve Crew Neck T-Shirt in black, paired with jeans.
True ClassicWhite Classic Long Sleeve Crew Neck 10-Pack modeled by man, showcasing fit and features.
True ClassicMan wearing Core Long Sleeve Crew Neck T-Shirt in white with blue jeans.
True ClassicMan in Core Long Sleeve Crew Neck T-Shirt, back view.
25% OFF

Core Long Sleeve Crew Neck T-Shirt 3-Pack

IL 480.00 NIS IL 360.00 NIS
Only IL 120.00 NIS per item
True ClassicAll Black Active Crew Neck 3-Pack on light gray background. True ClassicMan modeling Black Active Crew Neck Tee with grey shorts, smiling.
True ClassicMan wearing black athletic T-shirt and shorts, showcasing Navy & Black Active Crew 2-Pack features.
True ClassicYoung man wearing Black Active Crew Neck Tee, gray shorts, and white shoes.
True ClassicBlack Active Crew Neck Tee on man, showing back and side profile.
25% OFF

All Black Active Crew Neck 3-Pack

IL 480.00 NIS IL 360.00 NIS
Only IL 120.00 NIS per item
True ClassicClassic Long Sleeve Henley 3-Pack in gray shades, crew necklines. True ClassicMan in Black Long Sleeve Henley with medium-wash jeans.
True ClassicMan in Black Long Sleeve Henley, jeans, sneakers, smiling.
True ClassicMale model in dark-gray Classic Henley 3-Pack shirt, relaxed pose.
True ClassicCarbon Classic Long Sleeve Henley with three-button placket
26% OFF

Classic Long Sleeve Henley 3-Pack

IL 540.00 NIS IL 400.00 NIS
Only IL 133.33 NIS per item
True ClassicNeutral Slim Comfort Knit Chino Pant 3-Pack in black, navy, and khaki. True ClassicNeutral Slim Comfort Knit Chino Pant 3-Pack modeled with white sneakers.
True ClassicSlim Comfort Knit Chino Pant 3-Pack with white sneakers and gray T-shirt.
True ClassicNeutral Slim Comfort Knit Chino Pant 3-Pack modeled with white sneakers.
True ClassicSlim Comfort Knit Chino Pant 3-Pack waistband with button and slogan detail.
67% OFF

Neutral Slim Comfort Knit Chino Pant 3-Pack

IL 720.00 NIS IL 240.00 NIS
Only IL 80.00 NIS per item
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicActive Joggers Staple 3-Pack with elastic waistband and ribbed cuffs. True ClassicBlack Active Joggers with white drawcord and white sneakers.
True ClassicMan wearing Black Active Joggers.
True ClassicDark Heather Navy Active Joggers with elastic waistband and side pockets.
True ClassicMan in Dark Heather Navy Active Joggers, white t-shirt, and sneakers.
33% OFF

Active Joggers Staple 3-Pack

IL 600.00 NIS IL 400.00 NIS
Only IL 133.33 NIS per item
True ClassicAll Black Active Joggers 3-Pack with drawstrings and side pockets. True ClassicBlack Active Joggers with white drawcord and white sneakers.
True ClassicBlack & Dark Heather Navy Active Jogger 2-Pack with stretch and zip pocket.
True ClassicMan wearing Black Active Joggers.
True ClassicMan wearing Black Active Joggers with elastic waistband and back pocket.
33% OFF

All Black Active Joggers 3-Pack

IL 600.00 NIS IL 400.00 NIS
Only IL 133.33 NIS per item
True ClassicTrue Classic Men’s Short Sleeve Crew Neck T-Shirt 3-Pack stacked neatly. True ClassicMan wearing Classic Crew 10-Pack white T-shirt, standing and smiling.
True ClassicMan wearing All White Crew 10-Pack T-shirt with comfort features labeled.
True ClassicMan in All White Crew 10-Pack T-shirt, back view.
True ClassicWhite crew neck short sleeve t-shirt on male torso.
43% OFF

White Classic Crew Neck 6-Pack

IL 840.00 NIS IL 480.00 NIS
Only IL 80.00 NIS per item
True ClassicWhite Classic V-Neck 6-Pack arranged in a fanned display. True ClassicWhite Classic V-Neck 6-Pack worn by model against neutral background.
True ClassicMale model in White Classic V-Neck 6-Pack T-shirt.
True ClassicBack view of White Classic V-Neck T-Shirt on model.
True ClassicWhite Classic V-Neck 6-Pack, soft fabric with gentle folds.
43% OFF

White Classic V-Neck 6-Pack

IL 840.00 NIS IL 480.00 NIS
Only IL 80.00 NIS per item
True ClassicHoliday Core Variety 6-Pack of plain crew-neck T-shirts, short and long sleeves. True ClassicMan modeling Classic Long Sleeve Crew Neck 3-Pack.
True ClassicMan models Black Friday Classic Crew Flash Deal 9-Pack outfit.
True ClassicHoliday Core Variety 6-Pack featuring a man in gray long-sleeve shirt.
True ClassicMan wearing Classic Crew Neck 6-Pack T-shirt, smiling against plain background.
51% OFF

Core Variety 6-Pack

IL 900.00 NIS IL 440.00 NIS
Only IL 73.33 NIS per item
True ClassicBlack Active Polo 2.0 worn by smiling man, showcasing classic fit. True ClassicBlack Active Polo 2.0 with short sleeves and a fold-over collar.
True ClassicMan wearing All Black Active Polo 2-Pack, showcasing performance features.
True ClassicMan models Black Active Polo 2.0 with beige trousers and black sneakers.
True ClassicBlack Active Polo 2.0 back view, paired with light-beige pants.

Black Active Polo 2.0

Available in 20 colors
IL 180.00 NIS
True ClassicMan wearing White Active Polo 2.0, smiling, hands clasped. True ClassicWhite Active Polo 2.0: plain white, short-sleeve with classic collar and placket.
True ClassicMan wearing All White Active Polo 2-Pack, highlighting sweat-wicking, UV protection, odor control.
True ClassicMan wearing White Active Polo, black pants, and black sneakers.
True ClassicMan wearing White Active Polo, shown from the back.

White Active Polo 2.0

Available in 20 colors
IL 180.00 NIS
True ClassicMan in Navy Active Polo 2.0 with khaki pants. True ClassicNavy Active Polo 2.0
True ClassicNavy Active Polo 2.0 on man with beige pants.
True ClassicNavy Active Polo 2.0 showcasing performance features and fit.
True ClassicMan in Navy Active Polo 2.0, short-sleeved, with light beige trousers.

Navy Active Polo 2.0

Available in 20 colors
IL 180.00 NIS
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck. True ClassicLight Heather Gray Classic Long Sleeve Crew Neck on neutral background.
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck and jeans.
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck and blue jeans.
True ClassicMan wearing Light Heather Gray Classic Long Sleeve Crew Neck shirt.
38% OFF

Light Heather Gray Classic Long Sleeve Crew Neck

Available in 27 colors
IL 160.00 NIS IL 100.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicHeather Navy Short Sleeve Active Polo worn by man with nature-themed tattoo. True ClassicTrue Classic Men’s Active Short Sleeve Polo with three-button placket.
True ClassicMan in Heather Navy Short Sleeve Active Polo, showcasing back view.
True ClassicMan in Heather Gray Short Sleeve Active Polo with tattooed forearm visible.
True ClassicHeather Navy Short Sleeve Active Polo on tattooed arm and torso.
44% OFF

Heather Navy Short Sleeve Active Polo

Available in 20 colors
IL 180.00 NIS IL 100.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicHeather Cocoa Active Polo 2.0 worn by man against light background. True ClassicHeather Cocoa Active Polo 2.0, gray-brown, short-sleeve, classic collar, three-button placket.
True ClassicHeather Cocoa Active Polo 2.0 from back, showcasing its classic fit.
True ClassicHeather Cocoa Active Polo 2.0 with jogger pants and sneakers.
True ClassicHeather Cocoa Active Polo 2.0 with three-button placket and folded collar.
44% OFF

Heather Cocoa Active Polo 2.0

Available in 20 colors
IL 180.00 NIS IL 100.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicCarbon Boxer Briefs 12-Pack, featuring black boxer-briefs with elastic waistbands. True ClassicCarbon Boxer Briefs showcasing snug fit and innovative flyless 3D pouch.
True ClassicMan wearing Carbon Boxer Brief showcasing no-itch tag, breathable stretch, and supportive fly-less pouch.
True ClassicMan wearing Carbon Boxer Brief, showcasing snug fit and mid-thigh length.
True ClassicCarbon Boxer Brief rear view, mid-thigh length, form-fitting, elastic waistband.
70% OFF

Carbon Boxer Briefs 12-Pack

IL 1,200.00 NIS IL 360.00 NIS
Only IL 30.00 NIS per item
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicDark Heather Cocoa Active Polo 2.0 on man against plain background. True ClassicDark Heather Cocoa Active Polo 2.0 with collar and three-button placket.
True ClassicBack view of Dark Heather Cocoa Active Polo 2.0 worn by man.
True ClassicMan wearing Dark Heather Cocoa Active Polo 2.0 with black joggers.
True ClassicDark Heather Cocoa Active Polo 2.0 with classic collar and button placket.
44% OFF

Dark Heather Cocoa Active Polo 2.0

Available in 20 colors
IL 180.00 NIS IL 100.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicDark Heather Tempest Active Polo 2.0 on male model, stylish fit. True ClassicDark Heather Tempest Active Polo 2.0 with classic collar and placket.
True ClassicBack view of man in Dark Heather Tempest Active Polo 2.0.
True ClassicMan wearing Dark Heather Tempest Active Polo 2.0 with black joggers.
True ClassicDark Heather Tempest Active Polo 2.0 with collar and three-button placket.
44% OFF

Dark Heather Tempest Active Polo 2.0

Available in 20 colors
IL 180.00 NIS IL 100.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicYoung man wearing White All Purpose Cap. True ClassicWhite All Purpose Cap with ventilated side panels and curved brim.
True ClassicMan wearing White All Purpose Cap with ventilation perforations.
True ClassicWhite All Purpose Cap on person’s head, adjustable strap visible.
True ClassicWhite All Purpose Cap with ventilated side panels, curved brim.
25% OFF

White All Purpose Cap

Available in 2 colors
IL 80.00 NIS IL 60.00 NIS
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicClassic Long Sleeve Henley 3-Pack in white, gray, and navy. True ClassicTrue Classic Men’s Long Sleeve Henley - Soft Cotton Blend, Classic 3-Button Style.
True ClassicTrue Classic Men’s Long Sleeve Henley, soft cotton blend, classic 3-button style.
True ClassicHeather Gray Classic Long Sleeve Henley worn by man, studio setting.
True ClassicMan wearing Heather Gray Classic Long Sleeve Henley, blue jeans, black sneakers.
26% OFF

Classic Long Sleeve Henley 3-Pack

IL 540.00 NIS IL 400.00 NIS
Only IL 133.33 NIS per item
True ClassicThe Staple 6-Pack True ClassicMan wearing a black t-shirt against a gray background
True ClassicMan wearing Classic Crew 10-Pack: black T-shirt, gray jeans, sneakers.
True ClassicMan wearing Classic Crew 3-Pack charcoal-gray t-shirt, smiling.
True ClassicMan wearing Woodland Shades Crew Neck T-shirt from 6-Pack collection.
33% OFF

The Staple 6-Pack

IL 720.00 NIS IL 480.00 NIS
Only IL 80.00 NIS per item
True ClassicStandard 3-Pack of crew-neck T-shirts in navy, gray, and black. True ClassicMan wearing Classic Crew Neck 3-Pack t-shirt and grey jeans.
True ClassicMan wearing The Staple Classic Crew T-shirt, showcasing fit and softness.
True ClassicMan wearing Classic Crew 10-Pack: black T-shirt, gray jeans, sneakers.
True ClassicMan wearing CombinedListingTest Classic Crew Neck t-shirt, showcasing fit.
33% OFF

Classic Crew Neck 3-Pack

IL 420.00 NIS IL 280.00 NIS
Only IL 93.33 NIS per item
True ClassicCore Sleeve Variety 6-Pack: six crew-neck shirts in black, navy, olive. True ClassicMan in Cool Tones Variety 9-Pack, wearing black crewneck and blue jeans, smiling.
True ClassicStaple Classic Long Sleeve Crew Neck 10-Pack shown on a smiling man.
True ClassicMan models Black Friday Classic Crew Flash Deal 9-Pack outfit.
True ClassicMan wearing Woodland Shades Crew Neck 6-Pack t-shirt.
51% OFF

Core Sleeve Variety 6-Pack

IL 900.00 NIS IL 440.00 NIS
Only IL 73.33 NIS per item
True ClassicEarth Tones Variety 6-Pack: six crew-neck shirts, long and short sleeves. True ClassicMan in Earth Tones Variety 6-Pack: gray shirt, blue jeans.
True ClassicEarth Tones Variety 6-Pack: Man in gray crewneck and blue jeans.
True ClassicEarth Tones Variety 6-Pack: Model in white long-sleeve tee, blue jeans.
True ClassicEarth Tones Variety 6-Pack modeled by man in gray tee.
51% OFF

Earth Tones Variety 6-Pack

IL 900.00 NIS IL 440.00 NIS
Only IL 73.33 NIS per item
True ClassicAll Black Active Crew Neck 6-Pack arranged in overlapping fan style. True ClassicMan modeling Black Active Crew Neck Tee with grey shorts, smiling.
True ClassicMan wearing black athletic T-shirt and shorts, showcasing Navy & Black Active Crew 2-Pack features.
True ClassicYoung man wearing Black Active Crew Neck Tee, gray shorts, and white shoes.
True ClassicBlack Active Crew Neck Tee on man, showing back and side profile.
38% OFF

All Black Active Crew Neck 6-Pack

IL 960.00 NIS IL 600.00 NIS
Only IL 100.00 NIS per item
True ClassicAll White Active Crew Neck 6-Pack of plain T-shirts. True ClassicMan in White Active Crew Neck Tee and olive-gray shorts, smiling.
True ClassicMan wearing White Active Crew Neck Tee, highlighting sweat-wicking, stretch, fitted cut, and UV protection.
True ClassicMan wearing White Active Crew Neck Tee, dark gray shorts, and white sneakers.
True ClassicMan in White Active Crew Neck Tee and charcoal shorts, back view.
38% OFF

All White Active Crew Neck 6-Pack

IL 960.00 NIS IL 600.00 NIS
Only IL 100.00 NIS per item
True ClassicSet of five men's V-neck t-shirts in black, navy, gray, green, and white on a light gray background. True ClassicMan wearing Classic V-Neck T-shirt, smiling, arms relaxed by sides.
True ClassicMan wearing Classic V-Neck with jeans and sneakers, smiling.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack shirt, smiling.
True ClassicMan wearing Classic V-Neck T-shirt, smiling in studio.
43% OFF

The Staple Classic V-Neck 6-Pack

IL 840.00 NIS IL 480.00 NIS
Only IL 80.00 NIS per item
True ClassicSlim Comfort Knit Chino Pant 3-Pack in navy, gray, and khaki. True ClassicSlim Comfort Knit Chino Pant 3-Pack with white sneakers and gray T-shirt.
True ClassicMan wearing Slim Comfort Knit Chino Pant, smiling in casual attire.
True ClassicSlim Comfort Knit Chino Pant 3-Pack with gray trousers and white sneakers.
True ClassicBlack & Khaki Slim Comfort Knit Chino Pant 2-Pack with white sneakers.
67% OFF

Slim Comfort Knit Chino Pant 3-Pack

IL 720.00 NIS IL 240.00 NIS
Only IL 80.00 NIS per item
This item is FINAL SALE and is not eligible for additional discounts, exchanges, or refunds Final Sale
True ClassicBlack & Navy Bomber Jacket 2-Pack with brass zippers and orange lining. True ClassicMale model in Black & Carbon Bomber Jacket 2-Pack.
True ClassicMan wearing a dark jacket with a red lining, white shirt, blue jeans, and black shoes on a light gray background
True ClassicBlack & Carbon Bomber Jacket 2-Pack, back view with zip-pocket detail.
True ClassicNavy Bomber Jacket on man, featuring zippered sleeve pocket.
14% OFF

Black & Navy Bomber Jacket 2-Pack

IL 560.00 NIS IL 480.00 NIS
Only IL 240.00 NIS per item
True ClassicClassic V-Neck 3-Pack T-shirts in black, slate, and olive. True ClassicMan wearing Classic V-Neck T-shirt, smiling, arms relaxed by sides.
True ClassicMan wearing Classic V-Neck T-shirt with jeans and sneakers.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack shirt, smiling.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack tee, jeans, sneakers.
33% OFF

Classic V-Neck 3-Pack

IL 420.00 NIS IL 280.00 NIS
Only IL 93.33 NIS per item
True ClassicSeasonal Classic V-Neck 3-Pack showcasing mint, charcoal, and navy tees. True ClassicMan wearing Seasonal Classic V-Neck 3-Pack T-shirt, smiling.
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack T-shirt, black pants, sneakers.
True ClassicSeasonal Classic V-Neck 3-Pack
True ClassicMan wearing Seasonal Classic V-Neck 3-Pack tee, jeans, sneakers.
33% OFF

Seasonal Classic V-Neck 3-Pack

IL 420.00 NIS IL 280.00 NIS
Only IL 93.33 NIS per item

FAQ

Every guy looks great in classic crew necks. They flatter the arms, chest, and back. And if you pick the right shirt, it’ll last you a lifetime. Try our crews with pockets or without them. Also available in long sleeve crews.

All of our classic, slim fit crew neck tees are fitted and sized to flatter your body — no matter what shape or size. That’s because we know the difference between an ok shirt and a great shirt — it’s all in how a shirt sits on your arms and shoulders. Plus, we put a lot of work into making sure our shirts won’t shrink and your back won’t itch (our shirts are tagless). Our cotton crew neck t shirt are perfectly balanced with polyester for a slim fitted crew.

Keep it simple with the essential white crew or black crew neck shirt. You can purchase crew 3 packs of the basics or our staple 6 pack of crews, so your wardrobe has a foundation to build on.
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